Are you struggling to manage your social media?

Have you come to the realization that managing social media takes time, effort and commitment?

Social media is and will continue to be an essential component of your marketing and communication efforts.  Often, clients ask me to manage their social media and I have come to realize that most of my clients do not have a social media strategy developed for their businesses or organizations but developing strategies early on will help get your story known and increase your sales. However, it’s not only about sales, it is about helping your customers by providing them with good information. This text will hopefully help you become more efficient in crafting messages in a consistent manner to build your audience and grow your business.

The first thing to do is define your target audience. For example, who are they, their age, what type of channels do they use and how will your service or product help them? This exercise helps to identify your audience in addition to creating content pillars for your social media strategy. Content pillars are well-defined topics that help you stay in line with your message, values and products or services along. This information is intended to help your target audience when using your product or service.

Another key component is to research your sector, you might learn tricks by analyzing others’ approaches, combined with the frequency of their posting. After identifying your target audience and researching your sector, you can plan out monthly topics and leverage holidays or special moments throughout the year that are pertinent to you. As the communications person within the organization or the business owner, you can quickly identify key times throughout the year when an increase in postings would be beneficial and certain topics should be covered on social media.  Personally, I create content pillar calendars to identify monthly subjects to touch upon and include all the covered elements mentioned above in the plan.

At this point, you can start crafting messages in a monthly posting calendar and scheduling them on your chosen channels. Of course, a complete plan should include key performance indicators which stem from your sale objectives or strategic plan. Recording these analytics can help you make smarter business decisions in the future.

It is a worthy exercise to do yourself but it is proven to help you manage your social media. Try it and let me know how it went for you. Please reach out if you have questions or would need some guidance.

Anik Charbonneau

Communication and Marketing Consultant

Lumos Communication