Master Marketing Excellence with Our Digital Communication Training
Many businesses and organizations lack the in-house expertise to master marketing communications, leading to missed opportunities for growth. Our digital training equips teams with the skills to craft compelling messaging and strategies, empowering them to effectively engage their audiences and achieve their marketing goals.
New Workshop:
How to Start Posting Today
Prepare to build a sustainable online presence! This workshop is perfect for business owners who want a slice of the online sales pie today – and tomorrow.
This workshop is designed for startups and small business owners aiming to capture a share of online sales now and in the future. Each module is approximately 35 minutes long.
Coming Soon
Individual Modules À-La-Carte for $49.99
Entire Workshop (all 5 Modules) for only $199.99 (Save $49.46)
Module 1:
The Evolution of Media and Why You Must Be Online
Objective:
Introduce participants to the two leading social platforms and their best practices.
Key Topics:
Overview of changes in media over the last 30 years (from traditional to digital).
Understanding how consumer habits and buying preferences have evolved.
Why businesses need to be on social media today: statistics and trends.
Objective:
Introduce participants to the two leading social platforms and their best practices.
Key Topics:
Overview of Facebook and Instagram: audience, features, and potential for businesses.
Creating an optimized profile: what to avoid when writing a bio.
The role of visuals and engagement on both platforms.
Module 2:
Navigating Key Platforms: Facebook & Instagram
Module 3:
Researching Hashtags and Developing a Buyer Persona
Objective:
Equip participants with tools to find the right hashtags and develop a clear target audience.
Key Topics:
How to research and use hashtags effectively: tools and tips for visibility.
Developing a buyer persona: identifying the ideal customer, understanding their needs, and how to reach them.
Matching content to personas and hashtags for targeted engagement.
Objective:
Teach participants how to craft effective posts and utilize different types of media.
Key Topics:
Writing engaging social media posts: types of content (text, image, video, stories, etc.).
How to create content that resonates with your audience.
Tools and tips for crafting visuals and videos
Module 4:
Content Creation: Writing Posts and Creating Media
Module 5:
Budgeting for Social Media and Measuring Success
Objective:
Help participants understand how much to invest in social media and track their results.
Key Topics:
How much money should be spent on social media marketing: paid vs organic reach.
Key performance indicators (KPIs) to measure success: reach, engagement, conversions, etc.
Tools to help track and improve content performance (Google Analytics, social media insights, etc.).
Buy Entire Workshop (all 5 Modules) for only $199.99
Just A Few Of Our Happy Customers
Frequently Asked Questions
How much should my marketing budget be?
Consider investing between 5% to 25% of your desired sales. It depends of your industry, region and who you are selling to. It also depends on how fast you want to grow.
How does it work when you outsource your social media tasks?
First, we create a social media plan to understand your goals, target audience, products and services, business values and branding. We tailor a strategy to attract your target audience with key messaging for the right channels.Each month, we craft posts and visuals and schedule them for you. You will also receive monthly performance indicators.
What is the cost of outsourced marketing services?
Costs vary depending on the scope of services and the package you choose. After our consultation, you will have a good understanding of what you need and the cost. It is more affordable to outsource when you only have a few tasks versus hiring an employee.
How do I prepare for a coaching session?
To make the most of your session, come prepared with specific questions, a summary of your current marketing activities, and clear goals you want to achieve
What is a strategy call ?
This is a 90 minute consultation. We review strategically a few issues about your marketing. This is a great solution for entrepreneurs and business owners who manage their marketing but need some insight to improve their results.
What types of marketing services can I outsource?
You can outsource a wide range of services, including social media management, content creation, email marketing, writing tasks, advertising, public relations, and more.
How can outsourced marketing services benefit my business?
Outsourced marketing services can save you time and money, provide access to experienced professionals, offer fresh perspectives, and ensure that your marketing efforts are consistent and effective.
Will I lose control over my brand by outsourcing?
No, we will work closely with you to ensure that all marketing efforts align with your brand’s vision, values, and voice. You will maintain final approval on all major decisions and materials.
What can I expect from a marketing coaching session?
A marketing coaching session involves personalized guidance and strategic advice tailored to your business needs. Expect to discuss your current marketing efforts, challenges, and goals, and to receive actionable insights and recommendations.
Who can benefit from marketing coaching sessions?
Entrepreneurs, small business owners, marketing professionals, and anyone looking to enhance their marketing skills and strategies can benefit from coaching sessions.
What are the benefits of investing in a marketing coaching program?
Investing in a coaching program provides you with ongoing support, accountability, and expertise, helping you to implement effective marketing strategies, overcome challenges, and achieve long-term success.
Case Studies
Increased Customer Engagement
Elevate your business to new heights with Lumos Communication. Our comprehensive expertise goes beyond channel management, offering strategic advice and compelling content that keeps your brand relevant and engaging. Experience a significant boost in brand awareness and customer engagement with their proactive approach. Discover the difference Lumos can make for your business today.
Mario Arseneault
Since teaming up with Lumos Communication our business has reached new heights. Their expertise doesn't stop at managing our channels; they also offer invaluable strategic advice and exceptional writing for our content. Their proactive approach ensures our brand stays relevant and engaging. Thanks to her guidance and compelling content, our brand awareness and customer engagement have soared. Highly recommend!
Strategic Growth Partnerships
Experience seamless business growth with Lumos Communication. Partnering with industry experts like FLO Motion Productions, Lumos delivers intelligent and strategic communication plans tailored to elevate your brand. Trust Lumos to handle all your business growth needs with precision and expertise, ensuring exceptional results every time. Highly recommended for businesses ready to thrive.
Joel Flores
Anik is wonderful to work with. Intelligent, strategic, and well-versed at working with business growth. We have formed a unique partnership on different projects for clients where LUMOS handles the overall communication plan while, at times, utilizing the professional services we offer at FLO Motion Productions in videography. Highly recommended for all your business growth needs!
