Master Marketing Excellence with Our Digital Communication Training
Many businesses and organizations lack the in-house expertise to master marketing communications, leading to missed opportunities for growth. Our digital training equips teams with the skills to craft compelling messaging and strategies, empowering them to effectively engage their audiences and achieve their marketing goals.
New Workshop:
How to Start Posting Today
Prepare to build a sustainable online presence! This workshop is perfect for business owners who want a slice of the online sales pie today – and tomorrow.
This workshop is designed for startups and small business owners aiming to capture a share of online sales now and in the future. Each module is approximately 35 minutes long.
Coming Soon
Individual Modules À-La-Carte for $49.99
Entire Workshop (all 5 Modules) for only $199.99 (Save $49.46)
Module 1:
The Evolution of Media and Why You Must Be Online
Objective:
Introduce participants to the two leading social platforms and their best practices.
Key Topics:
Overview of changes in media over the last 30 years (from traditional to digital).
Understanding how consumer habits and buying preferences have evolved.
Why businesses need to be on social media today: statistics and trends.
Objective:
Introduce participants to the two leading social platforms and their best practices.
Key Topics:
Overview of Facebook and Instagram: audience, features, and potential for businesses.
Creating an optimized profile: what to avoid when writing a bio.
The role of visuals and engagement on both platforms.
Module 2:
Navigating Key Platforms: Facebook & Instagram
Module 3:
Researching Hashtags and Developing a Buyer Persona
Objective:
Equip participants with tools to find the right hashtags and develop a clear target audience.
Key Topics:
How to research and use hashtags effectively: tools and tips for visibility.
Developing a buyer persona: identifying the ideal customer, understanding their needs, and how to reach them.
Matching content to personas and hashtags for targeted engagement.
Objective:
Teach participants how to craft effective posts and utilize different types of media.
Key Topics:
Writing engaging social media posts: types of content (text, image, video, stories, etc.).
How to create content that resonates with your audience.
Tools and tips for crafting visuals and videos
Module 4:
Content Creation: Writing Posts and Creating Media
Module 5:
Budgeting for Social Media and Measuring Success
Objective:
Help participants understand how much to invest in social media and track their results.
Key Topics:
How much money should be spent on social media marketing: paid vs organic reach.
Key performance indicators (KPIs) to measure success: reach, engagement, conversions, etc.
Tools to help track and improve content performance (Google Analytics, social media insights, etc.).
Buy Entire Workshop (all 5 Modules) for only $199.99
