From Strategy to Execution: Your Dedicated Marketing Manager
Empowering entrepreneurs with personalized coaching and professional guidance -Supporting businesses with skilled outsourced services
How We Work
SPARK Framework: Igniting Your Success
S
Story and Strategy
Understanding Your Journey: We start with a deep dive into your story, your business, and your "why." This initial meeting is essential to crafting a strategy that resonates with your unique vision and goals.
Market Insights: Through SWOT analysis and competitive research, we uncover the best market positioning for your business. This stage is all about laying a solid foundation for your strategic plan.
P
Plan Objectives
Setting Clear Goals: We work together to define clear, measurable objectives for the first year, second year, and beyond. This ensures that every step we take aligns with your vision and market opportunities.
A
Action Design
Crafting Effective Campaigns: We develop a comprehensive plan detailing the actions, timeline, budget, and tools required to achieve your objectives. This is where your strategy transforms into actionable steps, paving the way for success.
R
Roll Out
Seamless Implementation: You take the reins in executing the plan, with our continued support. This phase focuses on bringing the designed actions to life, following the carefully outlined campaigns and timelines.
K
Keep Up and Adjust
Continuous Support and Optimization: We stay with you every step of the way, monitoring campaign performance and providing ongoing support. By making necessary adjustments, we ensure your strategy remains effective and responsive to market changes and new opportunities.
Services
Marketing solutions for all stages of business
Coaching One-on-One
You're looking for training to improve your knowledge and achieve superior results in social media, sales and more.
If you’re ready to invest in your business and reach new heights, this is for you. Gain support from an experienced marketing professional. Schedule a strategy session to benefit your business or invest in a comprehensive program. Let’s take your business to the next level!
Turnkey Marketing Solutions
for Stress-Free Growth
Experience comprehensive turnkey services from an experienced Marketing Manager at a fraction of the cost.
This is the ideal solution for businesses looking to outsource their social media management, communication and marketing plans, video production, project management, and copywriting.
Choose a package tailored to your specific needs and watch the stress fade away as your business continues to grow.
Empowering Your Business,
One Strategy at a Time.
Are you putting in a lot of effort without seeing the desired results? You might be spreading yourself too thin.
Allow me to step in and enhance your social media strategy, sales pitch, overall marketing message, and communication tools.
Many entrepreneurs overlook the importance of key performance indicators and analytics. You’re an expert in your field, and it’s perfectly fine not to know everything.
With my guidance, you'll receive a tailored plan and strategic advice designed to achieve outstanding results. Let's elevate your story together!
Read what our clients are saying about us
Frequently Asked Questions
How much should my marketing budget be?
Consider investing between 5% to 25% of your desired sales. It depends of your industry, region and who you are selling to. It also depends on how fast you want
to grow.
How does it work when you outsource your social media tasks?
First, we create a social media plan to understand your goals, target audience, products and services, business values, and branding. We tailor a strategy to
attract your target audience with key messaging for the right channels. Each month, we craft posts and visuals and schedule them for you. You will also receive monthly performance indicators.
What are outsourced marketing services?
Outsourced marketing services involve hiring external marketing professionals to handle various aspects of your marketing efforts, such as social media management, content creation, SEO, and overall strategy, allowing you to focus on other core areas of your business.
What types of marketing services can I outsource?
You can outsource a wide range of services, including social media
management, content creation, email marketing, writing tasks, advertising, PR, and more.
How can outsourced marketing services benefit my business?
Outsourced marketing services can save you time and money, provide access to experienced professionals, offer fresh perspectives, and ensure that your marketing efforts are consistent and effective.
Will I lose control over my brand by outsourcing?
No, we will work closely with you to ensure that all marketing efforts align with your brand’s vision, values, and voice. You will maintain final approval on all major decisions and materials.
What is the cost of outsourced marketing services?
Costs vary depending on the scope of services and the package you choose. After our consultation, you will have a good understanding of what you need and the cost. It is more affordable to outsource when you only have a few tasks versus hiring an employee.
What can I expect from a marketing coaching session?
A marketing coaching session involves personalized guidance and strategic advice tailored to your business needs. Expect to discuss your current marketing efforts, challenges, and goals, and to receive actionable insights and recommendations.
Who can benefit from marketing coaching sessions?
Entrepreneurs, small business owners, marketing professionals, and anyone looking to enhance their marketing skills and strategies can benefit from coaching sessions.
How do I prepare for a coaching session?
To make the most of your session, come prepared with specific questions, a summary of your current marketing activities, and clear goals you want to achieve.
What are the benefits of investing in a marketing coaching program?
Investing in a coaching program provides you with ongoing support,
accountability, and expertise, helping you to implement effective marketing strategies, overcome challenges, and achieve long-term success.
Case Study
Increased customer engagement
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Mario Arseneault
Since teaming up with Lumos Communication our business has reached new heights. Their expertise doesn't stop at managing our channels; they also offer invaluable strategic advice and exceptional writing for our content. Their proactive approach ensures our brand stays relevant and engaging. Thanks to her guidance and compelling content, our brand awareness and customer engagement have soared. Highly recommend!
Joel Flores
Anik is wonderful to work with. Intelligent, strategic, and well-versed at working with business growth. We have formed a unique partnership on different projects for clients where LUMOS handles the overall communication plan while, at times, utilizing the professional services we offer at FLO Motion Productions in videography. Highly recommended for all your business growth needs!
